Business Strategy (BS)


The subject Business Strategy is one of the compulsory subjects if you have to do the Business Introduction in the IIS Master. It is a lecture held in English. You should definitely attend the lecture, as Prof. Hungenberg’s explanations are very helpful for understanding the slides. Besides the lecture there are also 4 Case Study Sessions. For this purpose, one reads into a case study beforehand in order to discuss it together with the others. Participation is not mandatory, but you can earn a grade bonus of 0.3 if you participate actively. The exam lasts 60 minutes and asks for the material of the lecture as well as the exercise. For this you can take the case studies into the exam. The best thing to do is to have read them well beforehand.